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How bra startups are transforming the way women shop for lingerie

When Simona Goldin, founder of lingerie startup Bandit, recently fitted a model with one of the company’s plus-size-friendly bras on a photo shoot, the woman burst into tears. “She was 30 years old and realized in that moment she had never had a bra that actually fit,” she said. “That is a common reaction we […]

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