American Eagle has earned acclaim for its latest brand of lingerie, Aerie, which features female models with disabilities and chronic conditions.
One of the models included in the Aerie Real event was wearing a colonic ostomy pouch, another model was taking pictures with her arm crutch, and a woman was posing in her wheelchair.
Each piece is worn by popular brands, including its signature bandeaus and lace.
One model has type 1 diabetes and wears her insulin pump on the website.
Model Abby Sams. Who is using a wheelchair, I am happy to be included in the event, wrote on Twitter: @Aerie secretly released some of my photos!
Look at this disabled representative!!! Also look at me because I don’t believe it is actually me, so yes. ”
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Aerie’s campaign image has been widely distributed on social media, and fans praised the brand’s forward-thinking plans and commitment to various representations, including various body types.
“One looks like my model!” one person wrote on Twitter, next to a model, an insulin pump filled with a bra.
“@Aerie is doing something so special! I have never seen the true diversity of the age, race, abilities and scale of the company in my life! This is the representative!
“When I saw this today, I really cried. Thanks to @Aerie for letting my daughter not be self-aware about her diabetes #realpeople #tidlookslikeme” added another person and talked about the same image.
While this popular American brand is known for its inclusive advertising, it is arguably the most diverse.
“Now, more than ever, we are more than willing to encourage women around the world to feel the true self that embraces their unique qualities and beauty,” said Jennifer Foyle, president of Aerie’s global brand, on the brand’s commitment to physical diversity.
The new campaign also includes sexual abuse survivor Aly Raisman, who told people: “I am proud to be involved in this sport, able to put on bras, underwear and swimwear because I want to control with me – I can do whatever I want to do Things.”