ondear It’s not just their bras that are supportive.
Lonely Lingerie is helping to raise awareness toward early detections and treatments of breast cancer – and in the most supportive and beautiful of ways.
To get their message across, the brand has photographed three women who are currently living with secondary breast cancer as part of their ongoing Lonely Girls Project – an initiative that features real women wearing their lingerie without photo editing but rather focuses on the raw and real.
Their aim? Lonely are working to provide awareness around breast health, focusing on the fact that early detection is still the only cure for breast cancer.
How are they doing this? The brand has commissioned artist, Ophelia Mikkelson to create a custom T-shirt, available both online and in store, that all sales will be donated to the NZ Breast Cancer Foundation.
To show your support for raising awareness and helping to find a cure for breast cancer, head to Lonely here.
