According to the latest market report published by Persistence Market Research, titled “U.S. Market Study on Men’s Underwear and Women’s Lingerie: Driven by Proliferation of Modern Retail Format and Online Store during the Forecast Period”, the online store segment is expected to be the most valuable segment in terms of revenue throughout the forecast period. The U.S. men’s underwear market is estimated to be valued at US$ 3,236.4 Mn in 2015 and is expected to register a CAGR of 5.1% over the forecast period. On the other hand, the U.S. women’s lingerie market revenue is anticipated to expand at a CAGR of 5.4% from 2015 to 2021.
Underwear also is known as intimate apparel is worn next to skin, usually under other clothing. The five general types of underwear include regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Lingerie is undergarments worn by women, and sometimes by men, and serve to enhance appearance and appeal and are considered highly fashionable. Five types of lingerie include brassiere, panty, sleepwear, shapewear, and daywear.
U.S. men’s underwear and women’s lingerie market are expected to witness significant growth over the forecast period. This growth is attributed to the increased proliferation of modern retail formats such as supermarkets, discount stores, and pharmacy stores; rising personal income of U.S. households; rising fashion consciousness, change in lifestyle, and raising awareness regarding health & fitness and personal hygiene among men and women in the country. On the other hand, high competition due to the presence of a relatively high number of global and local intimate apparel manufacturers is expected to be the major restraining factor for the growth of the U.S. men’s underwear and women’s lingerie market during the forecast period.
U.S. men’s underwear market is segmented on the basis of category, size, price range, age group, and distribution channel. On the basis of category, the U.S. men’s underwear market is segmented into different types of underwear. The boxer brief segment is expected to remain dominant throughout the forecast period, with high revenue contribution. By the end of 2021, the boxer brief segment is expected to hold a share of 34.9% in volume terms.
In terms of size, XXXL size segment is expected to expand at the highest CAGR over the forecast period. However, in 2014, revenue generated by L size segment was higher as compared to other segments. On the basis of the price range, the mid-range segment is anticipated to contribute highest in value terms by 2021. By age-group, the 65+ segment is expected to generate maximum revenue by 2021 in terms of value. On the basis of the distribution channel, online store segment revenue and volume is anticipated to register remarkable CAGRs over the forecast period.
U.S. women’s lingerie market is bifurcated on the basis of product type, size, price range, age group, and distribution channel. By product type, brassiere segment is expected to register the highest CAGR in terms of both value and volume between 2015 and 2021. By size, the medium segment is projected to contribute highest over the forecast period. On the basis of the price range, premium range segment revenue is expected to register a CAGR of 6.8% over the period 2015–2021. On the basis of age-group, 65+ segment accounted for 19.7% revenue share in the U.S. women’s lingerie market in 2014, which is projected to expand at a CAGR of 3.9% from 2015 to 2021.
The report provides in-depth information about various factors and trends affecting each market segment and provides analysis and insights about the potential of the men’s underwear and women’s lingerie market in future.
Major players in U.S. men’s underwear market are Hanesbrands Inc., Philips-Van Heusen Corporation, American Eagle Outfitters Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc. The major players identified across the value chain in the U.S. women’s lingerie market include Victoria’s Secret (L Brands), Calvin Klein, Fruit of the Loom (Berkshire Hathaway), Hanky Panky, Cass and Company, and Commando LLC.